Honda Racing UK unveils 2024 liveries

Honda Racing UK is delighted to reveal its racing liveries for the 2024 season, racing in the Bennetts British Superbike Championship with the latest CBR1000RR-R Fireblade SP, and in the team’s highly anticipated return to the Quattro Group British Supersport series where the team will campaign the all-new CBR600RR.

The iconic red, white and blue of Honda Racing Corporation heavily influence this year’s livery, with a clear nod towards the designs adorned on the respective production models.

A traditional Honda livery on all-new machinery for the season ahead is complimented by an expanded rider lineup in the British Superbike championship. With his number one sat proudly abreast his Fireblade, Tommy Bridewell spearheads a three-rider lineup alongside Andrew Irwin and Dean Harrison, who races in Honda colours for the first time this year. Returning to British Supersport with his new CBR600RR, series record holder Jack Kennedy has his sights firmly set on putting the CBR back on the map.

With official pre-season testing just around the corner, Honda is proud to continue its trusted partnership with other industry-leading brands as well as welcoming new sponsors into the fold.

The team is set to be on track for the first time in full 2024 colours this weekend at the first Official Test of the year at Donington Park, 6 – 7 April.

Team Manager Havier Beltran

“It has certainly been a busy winter this year, with the arrival of our new specification bikes and our expanded rider lineup, but I am certainly excited to kick off the season this weekend with the first official BSB test of the year! The 2024 bikes look fantastic in the traditional factory HRC colours and I cannot wait to see them in action at Donington Park. The team has worked exceptionally hard throughout the winter to prepare for the season ahead and we are thrilled to bring on board several new and exciting sponsors, who join our long list of trusted partners. Motorcycle racing is absolutely a collaborative effort, and revealing our livery represents the first milestone in what looks set to be a hugely exciting season.”

Neil Fletcher – Head of Motorcycles, Honda UK

“Although it seems that the chequered flag waved to signal the end of the 2023 season not so long ago, rest assured that there has been a significant amount of work to get to this moment. Hence why I am so delighted to reveal the colours of our 2024 challengers in British Superbike and Supersport. There is no denying the influence of the iconic HRC colours and I am extremely proud to continue to champion such a traditional Honda livery. Racing is woven into the very fabric of Honda and indeed our sponsors, which is why I am so eager to start this new season and push towards our goals. There is a real buzz about the team this year with great anticipation and enthusiasm for the season ahead.”